The team at Erin Condren had a hit product in their Life Planner. Sales continued to multiply year over year. Their leadership team engaged us to help them take the sales curve exponential. We delivered a strategic roadmap after a 6 week deep dive with their teams. We revisited their product mix and helped them focus their strategy on profit centers. From there, we moved forward to execution: a brand refresh, ecommerce redesign, marketing automations, social media strategy, content strategy, seo, ppc, and more.
eCommerce Redesign & Customer Acquisition
We helped Erin Condren reimagine their ecommerce store with a fresh taxonomy, refined design direction, and improved customer experience that showcased their best selling products and enhanced the upsell experience. The result was a brand-building customer experience that lifted sales.
We optimized the conversion funnel and drove traffic to the eCommerce destination with a complete suite of tactics that included
Pay Per Click
Search Engine Optimization
Search Engine Marketing
Social Media Strategy
In advance of launching the brand collaboration with Staples, Target, and other national retail destinations, we brought together the executive team and stakeholders for a multi-day brand immersion process that provoked contemplation, brought forth new ideas, inspired collaboration, and culminated in a new direction for the brand. We updated brand marks and tone of voice, refocused target audiences, and helped the company focus on activities that are most meaningful to growing the brand.
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