The team at Proactiv engaged Stratos Lab to develop a global search and content strategy to help lift sales in their primary ecommerce channels.
Platform Development & Content Strategy
We built and optimized a content destination website full of acne and skincare related content to help inform users and generate traffic from organic search. We built a sales funnel from acne.com to the proactiv ecommerce site to engage and convert users.
We led the organic search strategy for acne.com, starting with a keyword analysis and content strategy. We analyzed the performance of other properties owned and managed by Proactiv, identified new opportunities, and recommended the right content mix to capitalize.
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