Wilson Staff is a global leader in golf equipment and lifestyle, offering both hard goods and soft goods, headquartered in Chicago, IL.


Marketing Automation

When Wilson Sporting Goods needed marketing automations to support their North America sales team, they turned to Stratos Lab to develop and execute a strategy. Our goals were to standardize corporate brand messaging across all regions, ensure delivery of promotional offers, comply with corporate approval processes, and support the sales team in reaching quarterly goals. We developed a strategy, built a solution, and created a workflow to fit their needs. The results were outstanding. At the most recent national sales meeting, reps were thrilled with the time saved and are experiencing strong response rates and conversions from the campaigns.


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